Get cited by Perplexity by allowing its crawler (PerplexityBot) in robots.txt, publishing server-rendered pages with a clear direct answer as the first sentence under each heading, and making the underlying URL rank on Bing — because Perplexity retrieves against public web indexes and its own crawl.
Perplexity's crawler documentation lists PerplexityBot as its web-fetch user agent, along with a separate Perplexity-User agent used when a user's query triggers a live fetch. A site that blocks either in robots.txt will not appear as a Perplexity citation on that path.
The public "How Perplexity works" FAQ describes the product as retrieval-augmented generation on open-web content, with citations shown for the sources it used. That makes classic web-visibility signals (indexing, on-page relevance, authoritative external links) the primary drivers of inclusion.
Practical steps: allow PerplexityBot and Perplexity-User, ship server-rendered HTML so the first fetch returns the answer text, mark up the page with Article or FAQPage JSON-LD, and submit URLs via IndexNow so Bing (a common retrieval backend) sees them immediately.
Track appearances by searching Perplexity for your target questions and reviewing the source strip. Perplexity does not publish a webmaster analytics product; measurement is manual or through third-party monitors.