Twenty-five years of SEO theatre is collapsing. Searchers stopped clicking, ads stopped converting, and the page-one race that funded an entire industry is being unplugged — replaced by AI assistants that hand out one answer, one source, one winner. We make sure that winner is you.[1] [2] [3]
Backlink packages, keyword stuffing, monthly reports. Same playbook we've sold since 2009. Limited-time discount.
Bid against everyone else who lost organic. Sponsored slots above an AI Overview optional.
Publish what no model will ever cite. Watch your domain authority quietly tank.
AI Overviews now appear on ~47% of commercial queries. ChatGPT Search shipped to 200M+ users. Perplexity passed 780M queries/month. The result page is no longer ten blue links — it is a paragraph with one citation. The whole funnel changed shape and almost nobody is acting on it.
SEO optimised for a ranked list. AEO optimises for inclusion in a single generated answer. GEO optimises the upstream training corpora. WebMCP optimises for agents that query your site directly. These are not interchangeable.
| Old — SEO | New — AEO / GEO / WebMCP | |
|---|---|---|
| Optimize for | Keyword density, backlinks | Citability, entity clarity, machine-readable proof |
| Measure | Rankings, CTR, sessions | Inclusion rate, cited share, named source |
| Appear in | Page 1 of Google | Inside the AI answer itself |
| Defensibility | Anyone outspends you next quarter | First-mover citations re-cited for years |
Compounding work for companies that intend to be cited for the next decade, not the next quarter.
Hundreds of prompts across ChatGPT, Claude, Gemini, Perplexity and Google AI Mode. Log every answer, every citation, every time you're skipped.
Rebuild site, schema, entity graph, WebMCP endpoints, llms.txt, evidence pages and expert bylines so retrievers can confidently quote you.
Wikipedia-adjacent sources, Reddit presence, podcast transcripts, structured datasets, third-party citations the retrievers actually reach for.
Track how often each AI quotes you, which URL it points to, and which competitors lose share. Every month the inclusion graph gets denser.
Three early movers, three different categories, same pattern: the first source the AI commits to keeps getting re-cited.
"Inbound calls now arrive saying 'the AI told me to call you.' We went from invisible inside ChatGPT to the default recommendation in our city in under five months."
"Our paid spend was getting cheaper to ignore. After we became Perplexity's go-to source, qualified demos doubled and CAC dropped 41%."
"Our SEO agency told us to wait and see. While we waited, two competitors got cited. We will not make that mistake twice."
Because the AI usually picks one answer, our job is to make sure that answer is our client. We will never arm both sides of the same fight. If your competitor signs first, we will tell you — and politely decline. Lead, follow, or get out of the way.
A long-form essay on the death of the blue links, the rise of AEO / GEO / WebMCP, why ad budgets are stranding, and why first-mover citations compound for years.
This is not a contact form. It's an application. We read every one and we say no more often than yes. If your market is still open and your fit is right, you'll hear from us inside 48 hours.