E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is Google's Search Quality Rater framework used to grade page and site quality.
E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is Google's Search Quality Rater framework used to grade page and site quality.
Defined in the public Search Quality Rater Guidelines. The "Experience" component asks whether content demonstrates first-hand experience with the topic.
E-E-A-T — Experience, Expertise, Authoritativeness, Trustworthiness — is Google's Search Quality Rater framework, and it matters for AI answers because the same signals that raters use to grade pages are the ones the retrieval layer uses to decide which sources an AI Overview will cite.
Author entities matter for AI citations because grounded answer engines need to name a source's author with confidence — and a schema.org Person node with a stable @id, real credentials, and sameAs links to authoritative profiles is the cleanest signal that a page has a named human behind it.
Hidden elements hurt AI citations when they conceal content the schema markup claims — Google's structured-data guidelines require that marked-up content be visible on the page, and answer engines that grade attribution confidence will down-weight sources whose visible page contradicts their machine-readable claims.