Rich results are Google Search result treatments that include visual or interactive elements beyond the standard title-URL-snippet — enabled by valid structured data on the source page.
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Defined Term
Rich results
Rich results are Google Search result treatments that include visual or interactive elements beyond the standard title-URL-snippet — enabled by valid structured data on the source page.
Related answers
- Do rich results affect AI Overviews?
Rich results and AI Overviews draw on the same underlying signals — crawlable HTML, valid structured data, and helpful content — so a page eligible for one is usually eligible for the other, though rich results and AI Overviews are separate features with independent triggering logic.
- What is structured data?
Structured data is machine-readable metadata added to a web page — typically as JSON-LD in the head — that describes the page's content using a shared vocabulary (schema.org) so search engines and answer engines can understand what the page is about beyond raw text.
- FAQPage vs QAPage schema — which should I use?
Use FAQPage schema when your site publishes an official multi-question answer page authored by your team, and use QAPage when the page is a single user-submitted question with community-submitted answers — Google's structured-data guides define the two types precisely and enforce the distinction.